Fear, uncertainty, and doubt (FUD) hold powerful influence over humans. Fear itself is a deeply powerful emotion that causes specific reactions in the brain, and uncertainty and doubt are feelings that manipulate your actions, your employees’ actions, and your business operations. Examples of FUD have a long-standing history in the information technology and information security industries. In the 1970s, IBM utilized FUD tactics to make buyers question trying new products by casting a shadow of fear over the idea of unknown products compared to IBM’s safe, known offerings. In the 1980s, IBM was given a taste of its own medicine […] Continue Reading >
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Geoff Bickers
Director of Security at ICANN
“Social-Engineer, Inc.’s insight and realistic analysis of potential exploits to our human network allowed us to identify and mitigate vulnerabilities that a standard network pentest would have missed. Chris and his team ran a comprehensive phishing and vishing campaign and provided an amazing education program that was very well received by our staff and truly impacted behavior. They are simply the best at what they do! I highly recommend Social-Engineer, Inc.”
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